In 1903, WilliamHarley and Davidson founded the famous Harley-Davidson Motor Company in Milwaukee. Over the past 100 years, Harley-Davidson Motorcycle Company has experienced the baptism of war, economic recession, depression, strikes, buyouts and buybacks, foreign competition and market changes, but it has withstood all the tests. Today, Harley-Davidson is stronger than ever, and it has not slowed down its development.
For a century, Harley-Davidson has been synonymous with freedom avenue, primitive power and good times. The image of Milwaukee motorcycles has taken root in the hearts of fans all over the world. They are fanatically loyal to V-type twin-cylinder locomotives and the companies that make them. Passion is Harley’s eternal pursuit and ideal. Always with burning passion, make every motorcycle into a boutique. After 110 years of tempering, we will never change our mind: Excellence, continuous improvement and the fire of passion will never go out.
Harley-Davidson Motorcycle Company’s products include heavy motorcycles and a full range of motorcycle parts, accessories, clothing and diversified commodities. Through the sales network formed by more than 1,300 authorized dealers around the world, Harley-Davidson provides more than 6,000 parts and accessories in four major car series. In addition, Harley-Davidson also produces and sells a series of clothing and accessories by authorizing the use of the company name and brand image, and takes “MotorClothes®” as the brand.
Basic information of the case: February 27, 2023.
Case number: 2023-cv-01196
Brand: H-D U.S.A., LLC.
Law firm: CBC
Summary of cases in recent two years
Prosecution time, case number, brand of law firm, brand side
2021/7/27 21-cv-3973 GBC Harley Davidson H-D U.S.A., LLC
2021/7/6 21-cv-3581 GBC Harley Davidson H-D U.S.A., LLC
2021/6/1 21-cv-2921 GBC Harley Davidson H-D U.S.A., LLC
2021/4/21 21-cv-2160 GBC Harley Davidson H-D U.S.A., LLC
2021/4/5 21-cv-1803 GBC Harley Davidson H-D U.S.A., LLC
2021/3/29 21-cv-1691 GBC Harley Davidson H-D U.S.A., LLC
The latest development of the case
Brand information
Harley-Davidson is an American motorcycle manufacturer based in Milwaukee, Wisconsin. The original Harley was “saved” by William Harley, 21, and Arthur Davidson, 20, in a cabin in 1903, and was named “Harley Davidson” after their surnames. Now Harley-Davidson motorcycles have been sold to more than 200 countries. Harley’s metal texture, beautiful lines and confusing color matching, the contrast between electroplating and black paint, and even the hot exhaust pipe and deafening roar all conform to a man’s materialized imagination of strength and freedom in his dream. On December 18th, 2018, Harley-Davidson was selected as the “Top 500 World Brands” in 2018 (15th), ranking 216th.
Trademark copyright information
Examples of infringement
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