Supreme is a brand founded by Jame Jebbia, an Englishman, in new york, USA, with the original intention of being the highest and supreme. Supreme started as a skateboarding culture, and by 2021, there were only official stores in Britain, Japan and the United States. At present, the brand trademark is not only used in skateboarding, but also in clothes and clothing, which is already one of the most common logo. Relevant sellers should be vigilant! The brand has made numerous cases in recent years, and many sellers have been frozen. Maijia support reminds relevant sellers to check as soon as possible and get off the shelf in time!
Historical occurrence of cases
Prosecution time, case number, law firm brand
2022/2/22 22-cv-933 GBC Supreme
2021/9/24 21-cv-5074 GBC Supreme
2021/6/1 21-cv-2932 GBC Supreme
2021/4/5 21-cv-1810 GBC Supreme
2021/2/16 21-cv-849 GBC Supreme
2020/12/11 20-cv-7330 GBC Supreme
2020/10/14 20-cv-6115 GBC Supreme
2020/8/12 20-cv-4736 GBC Supreme
2020/8/10 20-cv-4694 GBC Supreme
2020/6/15 20-cv-3478 GBC Supreme
2020/5/13 20-cv-2876 GBC Supreme
2020/4/21 20-cv-2444 GBC Supreme
2020/3/11 20-cv-1725 GBC Supreme
2020/3/11 20-cv-1724 GBC Supreme
2020/1/23 20-cv-532 GBC Supreme
Basic information of the case
CaseNo.: 22-cv-4808
Time of filing the case: September 7, 2022
Brand: Chapter 4 Corp
Plaintiff brand: Supreme
Plaintiff’s law firm: GBC
brand introduction
Supreme is a brand founded by Jame Jebbia, an Englishman, in new york, USA, with the original intention of being the highest and supreme. Supreme started as a skateboarding culture, and by 2021, there were only official stores in Britain, Japan and the United States.
In an Interview with Interview magazine in 2009, Jebbia said: ” Our products are basically the same every season, but we will pay attention to what is popular around us recently. I like to pay attention to things that are fresh, but I also feel that, to some extent, I always have to keep a feeling of the early 1990s. That era really influenced us deeply, and everything we did was related to that era. ”
Supreme will meet artists, stars and Levi frequently. Brand cooperation such as S and Vans, a co-branded packaging method that was widely used later, Supreme began to use it in 1994.
In 1999, James Jebbia cooperated with a Japanese friend, Ken Omura, to open the first overseas specialty store in daikanyama, Tokyo, to meet the needs of Japanese fans with rapidly growing brands and compete with those long-standing second-hand resellers. Japan is also its core overseas market, and the Los Angeles store opened in 2004. In 2011, the store in London Soho Peter Street was its first flagship store in Europe. Supreme’s new Paris store, which just opened in 2016, covers an area of 1,100 square feet (about 102 square meters) and is located in the fashionable center of le Marais in the city.
Trademark copyright information
Examples of cross-border infringing products
The latest development of the case
(The above picture comes from: “Mai Jia Support” WeChat official account-Case System)
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