In the recent period, infringement cases in the cross-border e-commerce industry are not uncommon. Take the balance car incident, fingertip gyro incident and snowflake incident some time ago, such cases are wave after wave, and countless cross-border sellers are overwhelmed.
Frisbee Frisbee product is a new member of the infringement group recently. The trademark infringement lawsuit of Frisbee product initiated by the Illinois court alone involves more than 1,000 cross-border e-commerce sellers in China. Moreover, within a week, the temporary injunction (TRO) and SUMMONS issued by the court on Frisbee Frisbee products were quickly issued. Therefore, the cross-border e-commerce sellers on the defendant list immediately received an email notification from the plaintiff’s lawyer or e-commerce platform, and even the notice that the account was frozen.
However, the infringement case of Frisbee Frisbee products is different from other cases, because Frisbee itself has the meaning of Frisbee, so many sellers will use Frisbee to describe this product, so that cross-border sellers are unconsciously branded as “charges” of infringement, so it is surprising and aggrieved for the majority of sellers to receive litigation emails.
But the fact is that Wham-O Company registered the trademark right of Frisbee as early as 2011, and the whole category contains 028 toy flying disks, and this trademark is still valid today. So this shows that no matter which platform the seller sells, whenever the Frisbee products in the store are for sale, as long as the keyword Frisbee appears in the description of the goods, it may be included in the series of infringing sellers, and the word frisbee becomes the basis of litigation!
To sum up, in fact, the most fundamental reason for all infringement cases is that sellers have low awareness of intellectual property protection and have less legal knowledge reserves. Therefore, Maijia support reminds the majority of e-commerce sellers and friends here to formulate comprehensive and detailed coping strategies before the products enter the market, and pay more attention to relevant information to avoid huge losses due to insufficient preparation.
Before the products are ready to be sold, e-commerce sellers should not only pay attention to whether there are hidden dangers of trademark infringement, but also conduct intellectual property evaluation and analysis on all aspects of their products, so as to avoid the infringement problem as much as possible. After all, the market and the law only pay attention to the final result, and they will not be merciful. If they are not careful, they will fall into the infringement trap, and in the end they will really lose more than they gain.
The above is the current situation of infringement lawsuits faced by cross-border e-commerce sellers in China, which is summarized by Maijia Support. I hope it can bring you reminders and help. If you want to get more information, we will follow up further. Unfortunately, the sellers who have been recruited can also contact us through private messages in WeChat official account, and we will provide you with the best response plan and consulting services for free.
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