It’s too difficult! Interns will bear 20% of the expenses due to the infringement of “Snowflake”!

There are endless cases of Amazon infringing on closing stores, and the high frequency of infringement has always been the enemy of merchants.

Recently, after the incident of finger-tip monkey infringement caused an uproar, the incident of snowflake flakes has made people panic. It was verified by the Internet that an intern was asked for 15w compensation for uploading “snowflake” for infringement, and the newly graduated intern had to bear 20% of the expenses, which was really miserable and too difficult!

So who should bear the compensation for infringement? On which account should the account freeze and capital loss caused by improper operation of employees be counted? In view of this problem, I have summarized the following elements for your reference only.

A correct understanding of the so-called “big explosion” must have its own characteristics, and it has strong market competitiveness in a specific period of time. However, due to the constant saturation and low price of the market, the life span of such goods is often short, and the sales volume will gradually decline.

Moreover, due to the existence premise of “popularity”, the probability of infringement of this commodity will be greatly improved, and the income brought by the commodity itself may not be enough to pay the amount of compensation for infringement.

Therefore, you need to be careful when choosing the explosion. Don’t use violence against explosion.

Enhance risk awareness and avoid infringement. Some manufacturers will stock up when some goods are on fire, and then contact the merchants for sale.

As a merchant, we should be careful enough. After all, the implementation of an infringement is “a waste of people and money”.

If a friend or manufacturer recommends a product to you, the first reaction is not to be jealous of the word “explosive”, but to check the patent in time to avoid infringement.

Manage employees well, train them regularly, and enhance their awareness of infringement. For employees, product planning should also be carried out regularly. It is necessary to let employees know that infringing goods are not feasible, so that employees can focus more on products than immediate interests at work.

Infringement includes not only patent infringement but also copyright infringement, involving pictures, art design, design and other aspects, so we must pay more attention to it, especially to avoid piracy.

It is no small matter to make a good responsibility planning table and divide the responsibility boundary. The company needs to plan the safety of the store when recruiting and operating. If the store is closed due to operational mistakes, the operation needs to bear certain responsibilities; On the other hand, if the store is closed due to product quality problems, then the responsibility should be in the company.

The company and the operation need to negotiate together during the recruitment to avoid the secondary contradiction between the two sides due to the division of responsibilities in the event of an accident.

Focus on product research and development and take fewer shortcuts. If you want to fundamentally solve the infringement problem, you still need to focus on the product without interference. If you really want to build your own brand, it is far from enough to rely on the so-called explosive goods. You need to develop your own products. As long as your own strength is hard enough, you can also become an “industry benchmark” and an “explosion template”!

Finally, be yourself and wish you success in your career!